We create conversation.

At the heart of AB's brand is the AB counterform – the counter inside its bespoke typeface, AB Convosans. It's not decoration; it's the shape conversation makes when AB writes, speaks and presents itself.

That same AB counterform becomes the AB logo and ripples out across the whole identity – a framing device, image container, backdrop, window and storytelling tool. One simple, ownable idea: AB creates conversation.